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About Memfy
Privacy Policy

At Memfy, we are committed to protecting your privacy, and we believe in being transparent about what information we collect and how we use it. In keeping with these principles, our Privacy Policy explains how we collect, use, and share information when you register for and use our Services.

You will find this Privacy Policy on our website and can access it via our mobile applications (collectively, our “Services”). This Privacy Policy reflects our current data collection, use, and sharing practices. We encourage you to keep your mobile applications up to date.

This Privacy Policy operates alongside our Terms of Use and covers the following:

  • Information we collect
  • How we use the information we collect
  • How we share the information we collect
  • Accessing and modifying your information
  • Your preferences
  • International users
  • Our policy towards children
  • How we protect your information
  • Changes to this policy
  • How you can contact us


In order to provide you with our Services, we collect certain information from you when you register and interact with our Services. The information we gather falls into two categories: information you actively provide (for instance when you create an account), and information we collect through your use of our Services.

Information You Provide

  • Registration and Profile Information. When you register for an account, we may ask for your name, email address, a password, and a telephone number. You may also provide additional information such as a user ID, profile picture, gender, and birth year, month and day.
  • Contacts. With your permission, we may collect from your mobile address book contacts, including names, telephone numbers, email addresses, and social media handles, if available.
  • Information You Post. We collect information or other content that you may post using our Services (such as text, photos, videos, locations and friends you are with) or actions that you take using our Services (such as commenting on friends’ content, changing your profile picture, or connecting to third-party apps). We collect this information whether you post it directly to our Services or via a third-party service. When you post things like text, photos or videos on our Services, we may receive additional related data (or metadata), such as the time, date, and place you took the photo or video.
  • Other Services. We receive information when you choose to connect social media or other third party accounts and applications with your account, including a token to authenticate your identity between these accounts.
  • Communications. We receive the messages you send to and receive from other users of our Services. We also will receive any communications between you and Memfy relating to our Services.
  • Payment Information. We do not collect credit card information. Purchases for virtual goods or upgrades to our premium services are handled by a third party payment processor, Stripe. We are not responsible Stripe’s policies and practices.

Information Others Share About You.

We may receive information about you from other users, such as when they connect their address book to our Services, invite you to use our Services, post a photo of you, or include you in a moment or at a location.

Information We Receive From Your Use of Our Services.

  • Usage Information. We also collect certain information when you use our Services, including: (1) information about your interaction with the Services, including the actions you take on the Services and your interaction with other users, and third party applications; and (2) device information, such as unique device identifiers, wireless service provider or mobile carrier, operating system information, IP address, browser type and language.
  • Location Information. We will collect location information if you provide it to us or based on, for example, your telephone’s GPS coordinates, unless you configure your operating system settings to prevent our collection of location information.
  • Cookies and Other Tracking Technologies. We may also collect certain information through the use of cookies and other tracking technologies. Cookies are small files that your browser places on your computer. We may use session cookies, persistent cookies, and other tracking technologies to better understand how you interact with our Services, to monitor usage by our users and web traffic routing on our services, and to improve our Services. Most browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting cookies from the websites you visit.
  • Subscription Information. For premium users, in addition to the information set forth above, we also collect the user’s subscription start and expiration date, and whether the subscription resulted from a particular promotion.


We use this information for the purposes described below:

  • To provide our Services or information you request;
  • To personalise, improve, and promote our Services, such as providing content or features that match your profile or interests (including promotional messages), and to monitor and analyse usage and trends;
  • To help you to find and connect with your friends, including inviting them to use our Services, and to help your friends find you;
  • To communicate with you through email or messages, notices posted on our Services, and other means available through the Services, including mobile text messages and push notifications. Examples of these messages include: (1) welcome and engagement messages; (2) a text message to enable you to verify your telephone number; (3) service-related messages such as notifications, confirmations, updates, and security alerts; and (4) promotional messages. We will also communicate with you to provide customer service; and
  • For any other purpose for which the information was collected.


We will not share the information we have collected from you except as described below:

Sharing With Other Users.

On Memfy. Your Memfy friends will have access to information you include in your profile and content you post. You may use our privacy features if you wish to limit the friends with whom you share particular moments. Your comments, emotions, and other actions you take may display your location when the action was taken. Other Memfy users can search for you on Memfy. Your name, user ID and profile picture may always be viewable by other Memfy users.

Third Party Applications.

We will share your information, including personal information, location information, friends list, and moments with certain social networking or other third party applications or services, if you choose to connect them to our Services.

Service Providers and Other Third Parties.

We will share your information with service providers (such as web hosting providers) and other third parties who are working with us to perform functions and process user data on our behalf. Please be informed that while we exercise control over the use of user data, we may outsource the processing of some data to carefully chosen third party service providers for the purpose of analysing user data:

Service providers have access to your personal information only to perform services on our behalf and are obligated not to disclose it or use it for any other purposes. Some of these service providers and other third parties, such as analytics providers, may collect information about your online activities over time and across different websites or online services when you use our services. We are not responsible for the actions of third parties, nor are we responsible for any additional information you provide directly to any third parties.

Other Sharing. We will also share your information:

  • When you give us your consent to do so;
  • When we believe in good faith that we are lawfully authorised or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or legal processes or respond to lawful requests, including responding to lawful warrants or court orders;
  • To enforce our Privacy Policy, our Terms of Use, or our other policies or agreements; and
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personal information may be disclosed or transferred as one of our business assets.


You can access and modify certain profile information or delete content you have posted through our Services. You can either temporarily disable or permanently delete your account through our Services.

If you disable your account, we log you out of your account and cease sending you push notifications, but we will save your information in case you later decide to reactivate your account. Your profile and content will still be visible by other users.

If you delete your account, we will permanently delete your account information and related content according to our regular retention schedule. Please note that we will continue to store certain information for analytics purposes, but that information will not include your personal information such as telephone number. We will also retain any information as required by law. Comments you make on content shared by others may remain visible to other users after you delete your account.


Our settings may allow you to adjust certain preferences. Please carefully use our Services and review your account settings.

Our settings may also allow you to adjust your communications preferences. If you do not wish to receive promotional email messages from Memfy, you may opt out by following the unsubscribe instructions in those emails. If you opt out, you will still receive non-promotional emails from us about your account and our Services.


If you are located outside the United Kingdom and choose to provide information to us, we may transfer your information outside the United Kingdom and process it in any country in which we operate, in which case we will ensure that your personal data transferred outside the United Kingdom will be offered a standard of protection that is comparable to the protection under the data protection laws in the United Kingdom. By using our Services, you consent to the collection, transfer, use, storage, and disclosure of your information as described in this Privacy Policy.


Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information of a child under 13, we will promptly investigate. Upon receiving appropriate evidence of age, we will delete such information.


We take reasonable measures to protect your personal information in an effort to prevent loss, misuse, and unauthorised access, disclosure, alteration, and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.


Any information that is collected is subject to the Privacy Policy in effect at the time such information is collected. We may, however, modify and revise our Privacy Policy from time to time. If we make any material changes to this, we will notify you of such changes by posting them on this page or by sending you an email or other notification, and we will indicate when such changes will become effective. By continuing to access or use our Services after those changes become effective, you are agreeing to be bound by the revised policy.

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